Direct Mail recycle and RIP
by Alan Harten
The face of advertising is changing with the times, and direct mail advertisements are expected to reduce in the coming months as companies are expected to spend 39% less on mail adverts according to Patricio Robles, a reporter from Econsultancy. In the past, direct advertising was used as a format to target customers, but with the advancement of the internet age businesses are investing more on email and pay per click ...
Ecotricity founder builds wind-powered supercar
by David Masters
Dale Vince, founder of green electricity provider Ecotricity, last October set himself the challenge of building a wind-powered supercar. Vince, a self-confessed “petrol-head and treehugger” (he acknowledges the contradiction), says he set himself the mission to prove that people can still have fun whilst reducing their carbon footprint. He set out to create an “out and out sports car” powered on renewable electricity produced by wind turbines. Vince describes the car he was ...
New solar panel design captures light and heat
by David Masters
A new solar panel design captures the sun's heat as well as turning the sun's light rays into electricity. PVT's cogeneration solar panels are three times more efficient than traditional photovoltaic panels because they power a thermal system in addition to generating electricity. Photovoltaic panels convert just a quarter of the sun's energy into electricity; the rest is lost as waste heat. US-based PVT Solar plans to capture this lost heat using a ...
£1 million beavers released in Scotland
by Alan Harten
After 400 years and over £1 million in funding, beavers are back in Scotland as the first 11 beavers were released into the Knapdale, Scotland area near Loch Sween. Conservationists will closely monitor the newly released beavers and track their reproduction, damn building efforts, and tree destruction. Although some locals are pleased that the beavers are back, not everybody is glad to see them as the area's salmon fishing organisations claim ...
Carbon capture trial switched on in Scotland
by David Masters
Scottish Power has kitted up one of its operational power plants with carbon capture and storage (CCS) technology. The energy firm last week switched on the £1 million portable CCS prototype at its 2,300MW coal plant at Longannet near Fife, Europe's third largest coal power station. Scottish Power compared the switch on – which is the first UK trial of CCS – with the hunt for oil in the North Sea, and ...
Climate change has affected 325 million people
by Alan HartenAccording to the Global Humanitarian Forum, climate change has affected approximately 325 million people across the globe, causing about $125 billion of costs to the economy every year. The study, which was governed by Kofi Annan, studied information about the change in weather patterns and looked at how damaged crops, disease, starvation, and livelihoods have been affected. There was worse news however, as climate change is expected to cause .5 million deaths ...