Direct Mail recycle and RIP

The face of advertising is changing with the times, and direct mail advertisements are expected to reduce in the coming months as companies are expected to spend 39% less on mail adverts according to Patricio Robles, a reporter from Econsultancy.

In the past, direct advertising was used as a format to target customers, but with the advancement of the internet age businesses are investing more on email and pay per click advertising.

Robles also stated that online advertising is not only cheaper, but is a better way to reach targeted customers and that there is a general expectation from research that 45% of most companies will spend more on online advertising than last year.

At the same time, recent studies show that consumers are more receptive to direct mail that is issued on recycled paper, or at least with a label that informs them the white notices will be recycled.

According to Onepost, the UK postal advice and management association, recent research shows that education is needed from both customers and companies in order to address environmental issues.

The results showed that consumers were appalled to hear that a company would not place a recycle message onto their advertisements if they papers were recycled.

Both studies point to the continually changing face of business in which direct mail may continue to fail due to new environmental concerns and the easy paperless options that the internet provides.