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Toyota unveils 2010 Prius

by David Masters
March 4, 2009

Toyota today unveiled the third generation Prius hybrid car at Geneva motor show.

A 90% redesign of the hybrid system gives the updated Prius 22% more power and 7% more fuel efficiency – up to 74mpg compared to 69mpg on the previous model.

Its new larger 1.8 litre engine makes it more efficient for motorway cruising because it runs on a lower rpm at high speeds.

Carbon dioxide emissions have been cut to just 89g/km.

The manufacturing process uses environmentally responsible methods and materials, including low-consumption LED headlights, and plant-derived carbon neutral plastics.

Since the first generation Prius was launched in 1997, Toyota has sold more than 1.2 million models.

Bob Carter, Toyota vice president and general manager, said: “The Prius has evolved with our customers over the past 10 years and is now more things to more people.

“It’s an everyday car for everyday use, and when it goes on sale a few months from now, we believe that its new features will appeal to returning owners, while at the same time attract buyers who are looking for innovative technology with a hybrid powertrain.”

Prius 3 will launch next year in 80 countries, with Toyota aiming for annual sales of 80,000 in Europe.

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