Orange juice three times worse than bottled water
by David Masters
January 30, 2009
We all know bottled water is bad for the environment.
Recent calculations put the carbon emissions of a litre bottle of water produced in Fiji and shipped to the United States at 0.25kg.
In addition, about seven times the amount of water inside the bottle is wasted in production and transport.
Now, Tropicana has revealed the carbon footprint of its Pure Premium orange juice.
With Carbon Trust verification, Tropicana worked out that each litre of orange juice - including packaging, distribution, and orange growing and squeezing - emits 0.9kg of CO2.
That’s 3.6 times worse than bottled water.
Thirty five percent of the emissions come from the fertiliser used to grow the oranges; the fertiliser alone is responsible for more CO2 emissions than the bottled water.
As such, using organic farming methods would substantially lower the carbon footprint of Tropicana orange juice.
And, if they intend to be genuinely ethical, they should pay their suppliers a fair wage with fairtrade certification.
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