Toyota to launch 10 hybrids by 2015

Toyota has announced plans to launch up to 10 hybrid cars by 2015, starting with the third generation Prius and the new HS250h Lexus Hybrid, both unveiled this week at the North American International Motor Show in Detroit.

The 3G Prius is the first ever ‘plug in’ model, and is being launched a year early.

Toyota has also confirmed plans to release a battery powered urban commuting vehicle by 2012.

The FT-EV battery electric vehicle – still in concept form – would be designed for city dwellers, and have a range of up to 100 miles.

In announcing the FT-EV, Toyota joins General Motors and Nissan in the race to take the lead in the zero emission car market.

Car sales have dropped drastically in the past six months, as credit crunched consumers cut back on spending.

Going green is the car-makers’ hope of a comeback, with environmental concerns and a recent spike in oil prices forcing motorists to consider alternative travel options.

But with crude oil slipping below $40 per barrel today, car makers are hedging their bets on prices rebounding in the near future.