Versace Wants Cooler Beaches

Dubai is already world renowned for glamour, eccentricity and its luxurious lifestyle.

It has world firsts in many different aspects, including the worlds first, and only, 7 star hotel.

Now, in the battle for tourist dollars, Versace wants to create the world’s first refrigerated beach.

Versace is already known for its ‘cool’, stylish and expensive fashions, and this extravagance fits the brand perfectly.

With temperatures in Dubai capable of topping over 50 degrees, heat is an issue, indeed it is estimated that 60% of Dubai’s power consumption is used in air conditioning.

So a beach that provides cooled sand, refreshing breezes and a refrigerated pool is likely to be welcomed by tourists, giving them somewhere to escape the day’s heat.

But not all will welcome this new concept by Versace.

Cooling methods being suggested are pipes with coolant to draw heat away, giant blowers to keep cold air circulating across the beach and reflective materials on the landscape.

With the added cost of powering these, and the possibility for even greater CO2 emissions (which Dubai already has a huge amount of) green campaigners are aghast at such a move.

Dubai is already a target of major concern by such campaigners, who believe many of the man made islands around the city-state are destroying coral and altering natural water currents.

To them this is further proof that Dubai is living in its own ‘mega-rich bubble’, not caring about the concerns of the rest of the world.

However, to the people visiting Dubai, the opportunity to cool down and relax on a temperature maintained beach may well be too hard to resist.