Dell slams Apple MacBook greenwash

The corporate greenwash wars are hotting up, with PC maker Dell slamming Apple for exaggerating the eco-credentials of its Mac computers.

Bob Pearson, vice president of Communities and Conversations at Dell, said Apple’s adverts which portray the MacBook as green are misleading.

Pearson gives three main reasons for his accusation.

First, Apple employees don’t blog about their products, and haven’t joined in online conversations about making technology more green.

Second, Pearson said Apple’s claims about the MacBook are inaccurate.

It was not designed with environmental issues in mind.

Third, Pearson said Apple should be using the money and time it costs to advertise its green credentials to actually help the environment.

Apple CEO, Steve Jobs, admitted that Apple has been slow in removing toxic chemicals from its products, and has lagged behind in its efforts to make its laptops recyclable.

In Greenpeace’s environmental ranking of electronics companies Dell is 12th, whilst Apple is 14th.