TV advert gives energy saving advice

The government has launched a new TV advert advising people how to cut their heating bills and help the environment.

Gordon Brown has pledged £1 billion towards making British homes more energy efficient, and the TV adverts will be a key part of this ACT ON CO2 campaign.

The advert has been put together by top British film director Shane Meadows, famous for box office hit This Is England, and more recently the Eurostar-funded film Somers Town.

Meadows’s advert features a money conscious dad trying to get his family to reduce their energy use.

Around £560 million of the £1 billion funding will subsidise home improvements such as loft and cavity wall insulation.

Homes with low income or elderly people will qualify for these to be installed at no cost.

Since Brown announced his pledge, calls to the ACT ON CO2 advice line have more than quadrupled.

Online advice is available at www.direct.gov.uk/actonco2