Harry Hill’s fairtrade salted nuts

British TV star Harry Hill launched his own brand of products this week, and it’s not a new perfume fragrance, but fair-trade salted nuts.

The 43 year comedian, who hosts the hit show TV Burp, will not make any money from the nuts, which will be sold for 59p per packet.

Speaking at the launch of the nuts in London Zoo’s rainforest zone, Hill said he was inspired by Hollywood star Paul Newman. Profit from Newman’s own-brand salad dressings is sent to charity.

Profit from the nuts – produced by fair-trade company Liberation – will go straight back to nut-farmers in Africa and South America.

Hill, formerly a doctor, has visited the farmers in Malawi that produce the nuts.

He said that being able to sell the nuts for a fair-trade price makes a ‘real difference’ to the farmers’ lives.

Harry’s Nuts! will be on sale in pubs, supermarkets, and shops from October.