Google Powered Green Search Engine Plants Trees
by Alan Harten
August 27, 2008
Click4Carbon.com is a new search engine kid on the very large search block.
But this new kid may have come up with a winning formula that may attract many people to use its search facilities.
This new kid has a trick up its sleeve – it’s an environmentally conscious search engine and online community.
Click4Carbon, like many other search engines, uses Google’s technology for searches.
But this engine wants to help individuals, schools and businesses offset their carbon footprints by offering informative advice and ensuring that any profits made by Google are shared with Click4Carbon.
Click4Carbon will then use their profits to fund worldwide forestation projects.
Click4Carbon is currently the only environmentally friendly search engine to use Google’s search technology.
Their forestation projects are managed by the Plant-A-Tree-Today (PATT) Foundation
Searchers have all the usual Google type features but also have the option of downloading a toolbar from Click4Carbon similar to the Google toolbar and they can also add a Click4Carbon search box to their sites to allow their site visitors to participate in the scheme.
John and Claire Russell, founders of the engine, both worked in offices and were performing searches in their daily working lives and wondered if there was any way to make use of these searches to help reduce individuals’ and companies’ carbon footprints, and that is how the idea was born.
The concept is to give Google users an alternative that can help to save the environment while searching the web, not competition for Google, rather an environmentally minded alternative.
Click4Carbon is also an online community and forum which promotes environmental awareness and practical advice on how individuals can reduce their carbon footprint.
This includes a Carbon Calculator which can offer an indication of users’ impact on the environment.
Following calculations based on volunteered information on transport, recycling and home energy circumstances, the calculator offers users a potential carbon savings target.
PATT is an organisation based in Bangkok, Thailand that aims to raise awareness and educate children about environmental issues and the role forests play in our daily lives and also take practical action by planting trees around the world.
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