Emirates ditch in flight magazine

Free in flight magazines may be a thing of the past, meaning you’ll have to find another maagzine edited by Michael Palin, and another magazine that features the like of Will Self and Julie Burchill.

According to the Emirates, each seat receives 2kg worth of in flight magazine, and at 500 seats on an average aircraft, that’s a total gross weight of one tonne. Of course this represents a tiny amount of the gross take off weight, of the actual aircraft.

The decision comes after a rise in fuel prices, and a decision to increase environmentally friendly activities, and of the course of time the 2kg per seat saving, will certainly add up.

Of course, in flight magazines are not the favourite read for most people, but the chances are that 80% of passengers, that are strapped into their seats for a few hours, with nothing to do, will pick up and read a few pages.

This also means that the magazine attracts a rediculously high advertising rate around £12,000 for an inside front cover, and of course, while the 2kg per seat will represent a fuel saving, it will also mean a loss of revenue from the magazine advertisers.

This may represent a tiny amount of the gross turnover, but of course, everything helps, and it’d definitely not something a company can just shut down, with the likes of WestJet, who earnt £3 million from their magazine last year alone.