London freesheet recycling scheme falls short of targets

Earlier this year an impressive agreement was signed between two big publishers and the city council, London Lite and the London Paper and Westminster council, which would see a dramatic increase in paper recycling within the area.

The Freesheet recycling scheme was born, with an aim to recycle 400 tonnes of newspaper per year.

Now, over the half way point, the bins allocated to help the scheme have achieved impressive figures of 120 tonnes, which is a stupidly high amount, and the equivelent of 1,920 trees, but still, short of the 400 tonnes per annum figure target.

London Lite and Metro publisher Associated Newspapers and News International, owner of the London Paper, all chipped in to provide the bins.

During a 6 month period, a shocking 465 tonnes of paper from 153 key positioned bins we’re recycled.

Figures show that well over £1.5 million free newspapers are distributed throughout London alone, every day, and by implicating a scheme such as the freesheet recycling scheme, nationwide, could have a huge impact on the volume of recycling that takes place, not to mention the recycling awareness that the scheme would create.