Fairtrade awareness increases 13 percent

The Fairtrade mark continues to hit new heights, with the latest poll indicating a 13% increase in awareness of it in 2007, from 57% to 70%.

The new facts also indicate in general the purchasing of Faritrade goods is on the increase, with more and more consumers regularly or occasionally buying related products.

The 2008 sales figure for fair-trade products will be greatly anticipated and hopefully on the increase, as it was for 2007, with fair-trade product sales of £493m, a £207m increase on the 2006 figures.