The world’s first eco-friendly search engine
by David Masters
April 21, 2008
Echcho.co.uk is here. The world’s first eco-friendly search engine, Ecocho launched this week in the UK and 14 other countries.
The Australia-based company will sponsor the planting of up to two trees for every 1,000 searches made.
The site’s engine is powered by both Google and Yahoo, meaning that internet surfers can help save the planet without sacrificing on quality.
The sites founder, Tim MacDonald, coined the word Ecocho from ‘eco’, short for ecological, and ‘cho’, the Japanese for extreme.
MacDonald said: “The search engine is one of the easiest ways people can change their everyday behaviour to make a positive impact on the environment.”
However, technology blogger Michael Arrington is unsure of Ecocho’s motive. Arrington has accused Ecocho of attention seeking through exploiting the green movement. He said: “I don’t like for profit startups that try to leverage the green movement to get attention.”
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